Goal
Collect material donor contact information.
Strategies
- Phase 1: Create a printed piece to drive material donors to our online newsletter sign-up page.
- Phase 2: Develop special incentives and opportunities
- Phase 1: Create a printed piece tax receipt similar to the current design (launched in 2014) with passive messaging to sign up for Goodwill newsletters
- Create new auto-response welcome emails for new sign-ups. Include the success story right as part of a confirmation thank you.
- Create a special email sign-up page with content thanking people for donating. Page visits are trackable to determine the effectiveness of the print piece.
Launch Communication Support
- Email sample for Donations Manager to communicate to donations staff
- Opt-in and Retention policies for material donor sign-ups
- Phase 2: Develop incentive(s) for signing up for the newsletters
- Consider donor satisfaction survey