Donor Engagement Concept Initiatives

Goal

Collect material donor contact information

Strategies

  • Phase 1: Create a printed piece to drive material donors to our online newsletter sign up page.
  • Phase 2: Develop special incentives and opportunities to 

Tactics and Deliverables

  • Phase 1: Create printed piece tax receipt similar to current design (launched 2014) with passive messaging to sign up for Goodwill newsletters
    • Include a “sign up for SGI Texts” on the piece to grow donations and retail subscribers to that program
  • Create new auto response welcome emails for new sign-ups. Include success story right as part of a confirmation the thank you confirmation email. 
  • Create a special email sign up page with content thanking people for donating. Page visits are trackable to determine effectiveness of print piece.

  • Launch and communication Support
    •  Distribute receipt to go out to all donation sites
  • Email sample for Donations Manager to communicate to donations staff
  • Opt-in and Retention policies for material donor sign ups
  • Phase 2:
  • Develop incentive(s) for signing up for the newsletters 
    • Consider donor satisfaction survey 

Notes

Outreach:

Evaluation of the piece’s effectiveness should be conducted two to three months post implementation. 

FY 15-16 Budget Considerations:

Give away items – Large “Ikea Bag”, Ticket to Gala, Printing of additional collateral

Development  work on website to make additional email sign up page